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企業文化發展途徑

日期:2014年7月28日 10:44

企業文化發展途徑

 

    ——企業文化需要積淀,更需要主動創造

    文化是一個歷史的概念,是在企業經營的過程中,經過歲月流逝逐步積累而成。在歷史上形成的企業文化,反映了在企業經營過程中被實踐證明是成功的行為方式,以及這種行為方式所體現的行為準則和價值觀念。所以,用企業文化來引導員工的行為方式,既是用過去成功經驗來參照企業員工今天的工作范式,也是用新的觀念指導企業員工適應新的技術革命。

    ——企業文化在學習中創新發展

    作為員工自學行為結果的企業文化,不僅是記憶型的,也是學習型的,傳統的企業文化體現的主要是企業的“組織記憶”,這種記憶記錄了企業過去成功的經驗。然而,現代經濟條件下的市場環境是在急劇變化的,過去成功的經驗在今天嶄新的現實面前往往顯得無力,這就迫使企業在行為準則和行為方式上不斷創新,這種創新要求企業文化必須是學習型的,必須在學習中不斷總結,不斷前進,在發展中前進,在前進中創新。

    ——通過企業文化推動企業管理

    企業文化會引導員工自學地做出符合企業價值觀的行為選擇,特定的價值觀會激勵員工在特定的環境中表現出符合企業需要的行為,受同一價值觀的影響,企業員工在不同時空的行為準則必然趨向相互一致。

    ——與建立創新機制相結合,立意性高,滲透面廣,經濟與文化共融共進

    企業文化建設,重點在三個方面,一是企業文化建設的立意高,針對性強,發動面廣;二是將企業文化建設向基層延伸,向員工貼近,向社會滲透;三是做到傳統文化與現代文明意識相結合,個體差異與群體認同相結合,觀念文明與行為文明相結合,傳統經濟與現代制度相適應,使企業經濟與企業文化共融共進。

所屬類別: 集團文化

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